Recycled vs Pure Pulp Toilet Roll: Which Is Better?
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When choosing toilet roll, you'll often see “pure pulp” (virgin) and “recycled” options. Both have their place — the right choice depends on your priorities around comfort, cost and sustainability. Here's how they compare.
What is pure pulp toilet roll?
Pure pulp (also called virgin) toilet roll is made from fresh wood fibres. It's typically softer, brighter white and stronger — the choice when comfort and appearance matter. Our jumbo range includes pure white options.
What is recycled toilet roll?
Recycled toilet roll is made from reclaimed paper fibres. It uses less virgin material and has a smaller environmental footprint, making it a popular choice for businesses with sustainability goals. It's available across our jumbo and mini jumbo rolls.
Recycled vs pure pulp: the trade-offs
- Softness: Pure pulp is generally softer; modern recycled tissue has closed much of the gap.
- Sustainability: Recycled uses less virgin fibre — better environmental credentials.
- Cost: Recycled is often more economical for high-volume commercial use.
Which should you choose?
For customer-facing washrooms where comfort counts, pure pulp is a safe bet. For back-of-house, high-volume or eco-focused settings, recycled makes sense. Compare sizes in jumbo vs mini jumbo, and for households our soft Family Cuddle 3-ply is a comfort-first option.