Family Cuddle 2-Ply

Family Cuddle 2-Ply is the everyday value tier in Midland Tissue Company's retail range — dependable two-ply tissue manufactured in Leicester and shipped by the pallet to UK cash & carries, convenience retailers, care groups and facilities buyers. This is the SKU that turns fastest on price-sensitive shelves.

What's in the range

Six pallet-ready SKUs across two pack formats and five fragrance options. The 4 Pack is the standard convenience and cash & carry facing at 55 cases per pallet. The 18 Pack serves bulk household buyers, care groups and anyone stocking a full month at a time.

  • Classic — the volume seller, no fragrance, broadest appeal
  • Aloe Vera — the strongest repeat-purchase performer in independent retail
  • Lemon, Peach and Pink — fragrance variants that let retailers run a full scent block

Where 2-ply earns its place

Cash & carry buyers stock 2-ply as the value anchor beneath their premium facing — it moves on price and the fragrance range gives shoppers a reason to trade between SKUs rather than switch supplier. Care home groups favour the 18 Pack because it stacks neatly in storage and cuts reorder frequency across multiple sites. HMO landlords, serviced accommodation operators and budget hospitality use 2-ply where cost per sheet matters more than premium feel.

Pallet tier pricing

All SKUs are sold by the pallet with three volume tiers. Standard pricing applies to 1–6 pallets, tier 2 from 7 pallets, and tier 3 from 13 pallets. For 27+ pallets, container loads or scheduled ongoing supply, request a custom quote — our trade team replies within one business day.

Made in Leicester, shipped direct

Every roll is manufactured and packed at our UK facility, which means no import lead times and no currency surprises on your landed cost. Free UK delivery on all pallet orders, no minimum. New to pallet buying? Read our UK trade buyer's guide to pallet purchasing.

Wondering whether 2-ply or 3-ply fits your customer base? Our trade comparison guide covers margin, repeat purchase and shelf performance. Ready to trade up? See Family Cuddle 3-Ply. Supplying commercial washrooms too? Browse Mini Jumbo Rolls and Jumbo Rolls.